In the same way under-investment in technical rigor can result in long-lasting negative effects on a codebase when left unchecked, under-investment in metrics can lead to long-lasting negative effects in your product organization.
At Quint Growth we work with companies every day to improve how they measure, understand, and act on data. We review many metrics setups and talk to companies about how they approach the problem of understanding and optimizing growth. We find that key questions that companies need answers to in order to make important product and business decisions are often either poorly understood or require quite a significant amount work to answer. This doesn’t vary by company stage, we’ve seen this just as much in small companies as we have in large successful ones. I’ve never spoken to a single company who has complained about their over-investment in metrics, its chronically under-invested in by all post-product-market-fit companies.
There are a number of effects that under-investment in metrics causes: